Alcina & The Sofa

La Liberazione di Ruggiero dall'Isola di Alcina and The Sofa is a double bill opera that was hosted by the Royal Irish Academy of Music. IADT and RIAM work closely every year to collaborate on their opera production every year. We were tasked with creating a brand identity that matched the opera, as well as a print campaign to help promote it.

To differentiate between the two, we decided to use two contrasting typefaces. Classic serif typography is used for Alcina to communicate it's antiquity, whereas clean sans-serif typography is matched with The Sofa to connote the opera's modernity. Alongside typographic layouts, two symbols were created to highlight the unifying theme of these operas, entrapment. In Alcina, the protagonist is immortalised into an enchanted plant, and simarly, in The Sofa, the protagonist is turned into a sofa.

These symbols, interlocking and moving ever-so-slightly, paired with decided typographic constraints were then used to create a series of posters, leaflets, and other promotional ephemera.