Ulterior

This project came about as a response to the massive amount of plastic waste that is being produced in the domestic setting. In Ireland, the vast majority of waste processing services are privately owned and largely unregulated, and because of this fact, most of our 'recycling' ends up either incinerated for 'energy recovery' or sent overseas for someone else to deal with. Ultimately the issue of plastic waste goes far above and beyond the actions of the consumer, but Ulterior is an attempt to bring these issues to the forefront.

Ulterior sees our plastic waste as a versatile raw material that can be used to create something new. The Ulterior app aims to make recycling an enjoyable experience that the user directly benefits from, using free open-source 3D models. With features such as AI plastic scanning and My Plastic, users can identify and store their scavenged materials and use them to make any object of their choice.

Poster campaigns showcasing the possibilities of plastic waste aim to spark intrigue and conversation around the issue. Other touchpoints such as stickers placed beside recycling bins suggest an alternative to simply discarding of their plastic.