Ornament: Discontinued

Case study

↓

Alt text goes here

Project Overview

Die-hard modernism

This project was in response to an essay I had written about die-hard modernism and it's rejection of all things ornamental. Certain modernist doctrine called for a complete removal of all things that did not serve a functional purpose, namely Adolf Loos' 'Ornament and Crime, and Beatrice Warde's 'The Crystal Goblet'.

These two publications were my main source of inspiration and I chose architecture and interior design as the lens to explore these publications through.

Using a strict modular grid layout and an obscure portrait format, I created a catalogue for a figurative exhibition based on this essay.

Client

Ornament: Discontinued

Services

Editorial & Print Design

Typography & Lettering

Year

2022

More work