Ornament: Discontinued
Case study
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Project Overview
Die-hard modernism
This project was in response to an essay I had written about die-hard modernism and it's rejection of all things ornamental. Certain modernist doctrine called for a complete removal of all things that did not serve a functional purpose, namely Adolf Loos' 'Ornament and Crime, and Beatrice Warde's 'The Crystal Goblet'.
These two publications were my main source of inspiration and I chose architecture and interior design as the lens to explore these publications through.
Using a strict modular grid layout and an obscure portrait format, I created a catalogue for a figurative exhibition based on this essay.
Client
Ornament: Discontinued
Services
Editorial & Print Design
Typography & Lettering
Year
2022





